Our culture has a fetish for putting old wine in new bottles. We reboot old TV and movie franchises, comic books, games, everything. We crave both novelty and familiarity, and like to get both at the same time if we can. Yiannopoulos is that in spades. He's the racist, homophobic, sexist uncle you dread talking to at Thanksgiving, but he wears eyeliner and pearls.